Two Book Recommendations on Longevity

OldSchool Plattform/ April 2, 2023

Here you will find two book recommendations on the topic of longevity and age(ing), excitingly written and reflected in the context of urgent social changes, the economy, and the labor market. Have fun reading!

1# The 100-Year Life – Living and Working in an Age of Longevity (by Linda Gratton & Andrew Scott)

“In The 100-Year Life – Living and Working in an Age of Longevity, published June 2nd 2016 by Bloomsbury Publishing, Lynda Gratton and Andrew J Scott outline the challenges and intelligent choices that all of us, of any age, need to make in order to turn greater life expectancy into a gift and not a curse. This is not an issue for when we are old but an urgent and imminent one. Extremely well received by critics and readers alike, the book has received extensive coverage around the world” (Bloomsbury, 256 pages).

2# The Longevity Economy (by Joseph F. Coughlin) 

“Oldness: a social construct at odds with reality that constrains how we live after middle age – and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want – not what conventional wisdom suggests they need. In The Longevity Economy, Dr. Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing” (MIT agelab, 352 pages).